BRANDING & PACKAGES

Given our deep relationships with our clients, our breadth of expertise enables us to work arm-in-arm with our clients as they embark on extending their product offering to retail. We assist our clients in navigating not only the research, design and development challenges of product design, but also the financial forecasting required to ensure a successful product launch in the marketplace. 

PAPAYA KING

Today, say the words "Papaya King" and franks and tropical drinks will instantly come to mind. Papaya King has been called by Zagat the "best, cheapest (stand-up) lunch in the city" and “more vital than the subway.” Critic Ed Levine of New York Eats calls it the "best hot dog in the world" and Julia Child and Anthony Bourdain both agree it’s the best hot dog in New York. Over the years, Papaya King has played host to movie stars, rock stars, presidents, business titans, and most importantly, New Yorkers and visitors from all walks of life.

UNCLE LOUIS G'S ITALIAN ICES & ICE CREAM

Remember we talked about experiencing 'sweat equity'?  Well, this one is a prime example.  During a long hot summer, in our delirium, we decided to buy an Italian ices and ice cream business.  So, we bought a Brooklyn, NY institution, Uncle Louie G's.

Over the course of a year we took an eclectic and iconic brand, and built a powerhouse brand which we had the exciting fortune of launching their franchise and growing into a 50+ store powerhouse.  We had a ton of fun, learned a lot and of course gained a few pounds along the way. 

BRANDI TRATTORIA

In June 1889, the new sovereigns of Italy were in Naples for the Reclamation of the City.  Queen Margherita of Savoy expressed her desire to try the favorite dish of the people.  So, the Head of Dining Services at the Royal Palace, Camillo Galli, called for the most famous pizza chef of the period, Raffaele Esposito, husband of Maria Giovanna Brandi.  Esposito went to Capodimonte and prepared three different types of pizza.  The Queen especially liked the one he had prepared with tomato, mozzarella and basil, a pizza which also brought to mind the colours of the Savoy flag and in which, in her honour, was christened the "Margherita".

In 1889, Queen Margherita penned her historic letter paying homage to Pizzeria Brandi as the originator of the Margherita Pizza, and thus, history was born.  Several centuries later, our work has just begun as this historic brand makes its way across the pond to the United States.

NOMADO

Our client, a serial entrepreneur, asked us to assist him in naming and crafting a set of package mock-ups to capture the unique nature of his new product; camel milk.  We developed packaging that was dynamic and vibrant, while subtly sharing with the consumer the nature of the product and its inherent health benefits.  Nomado was born, a wink and a nod to the long-necked, even-toed ungulate mammal within the genus Camelus.

MY PRIVATE LABEL BEVERAGE

My Private Label beverages is a premier private label beverage company producing the finest, premium, old-fashioned craft beverages, including gourmet sodas, teas, waters and  world-famous root beer.  Their drinks are made with cane sugar and are naturally caffeine-free for a taste that brings you back to those childhood days.

KEGSKINS

Working with a young entrepreneur, we developed the 'Kegskin', a Neoprene insulated wrap for kegs.  The original design grew to a full corporate engagement with Budweiser and MillerCoors to develop a line of fully branded keg wraps.