With a combined 75+ years of experience ranging from restaurants, franchise, financial & real estate, our core team brings an exceptional level of knowledge, conceptualizing, building, & executing all facets of growth across a multitude of industries.
Our hospitality and retail offerings
Architectural & interior design
Hospitality and retail design and architecture are the cornerstones of our firm. We recognize and deliver beautifully designed spaces that elevate the guest experience while providing for operational efficiencies for owners.
Construction management
Missed deadlines, and rising budgets are often the two most quoted fears of ownership. With a transparent approach when providing construction management services, we bring a wealth of knowledge, and ally both of these fears.
Hospitality & retail branding
We are adept at developing the essence of a brand, and creating a brand story. We are equally adept at communicating the brand and brand story across all media formats as well as the physical spaces we design and build.
Operations management
We offer financial guidance and on-site management for new and existing businesses to ensure a solid financial foundation for consistent growth. Our tools help build profitable, scalable business models across industries.
Forecasting, modeling, capital
Financially focused design is where our expertise merges heads and hearts to ensure you can continue to dream big while achieving measurable and realistic results. We ensure the financial foundation of your business is in place before, during and throughout the lifecycle of your business.
Our capabilities
Our extensive experience enables us to deliver a comprehensive work product valued for its combination of design, content, and technology. Through hard work and good fortune, we’ve partnered with iconic brands. Our portfolio showcases our passion and pride across various industries, with tailored approaches for each.
Our process
01 / Research
Understanding where you were, and where you are now helps us to identify the challenges and opportunities as we lay out the plan to get you where you want to go.
02/ Strategy
We create a comprehensive game plan that delivers your unique ideas, voice and brand experience across all mediums and platforms.
03/ Refine
We refine and then define the visual components which translates into beautiful and measurable designs.
04/ Deliver
We deliver the design solution that becomes a comprehensive and compelling brand experience.
OUR ETHOS
Our project scopes typically go beyond just the creative, as our team is not only adept at design, but we are equally adept at financial modeling, whether its creating budgets, forecasting sales, or building and creating comprehensive design/build budgets, product costing...you get the idea.
We created our firm because, well, we have an undeniable passion for the creative process. However, at the end of the day, we recognize that our work needs to yield tangible results, both creatively and financially, in order to truly make an impact.
Our team, along with our partners, is composed of an eclectic mix of graphic designers, skilled developers, hard-line coding experts, financial professionals—both guys and gals—photographers, and talented painters. This diverse collective brings together a vast array of knowledge, experiences, and hobbies that enrich our approach to every project. Such a rich tapestry of expertise enables us to collaborate effectively and creatively, ultimately helping us to guide you in achieving your goals with precision and insight.
Meet the team
Ray Payne | Partner
Ray brings over 25 years of experience across a wide range of disciplines as the CEO and Partner.
As the former owner/operator of multiple concepts within the hospitality vertical, and having worked with established iconic NY brands, as well as start up brands within a wide range of industries, Ray brings a varied and diverse background to each project with an uncompromising attention to detail.
With a degree in Economics and Finance, his expertise lies in marrying and delivering beautiful design with an eye toward the bottom line.
Alicia Hale | Partner
Alicia brings over 25 years of experience in hospitality, corporate communications and real estate as a Partner.
As a seasoned Fortune 500 executive for a consumer products company, Alicia's experience in corporate communications ensures our clients' brand message and voice is delivered across a multitude of mediums.
In addition, as a Licensed Real Estate Salesperson, her expertise in real estate adds additional dimension to our services by offering clients financial guidance with regards to real estate transactions.