Brand development

The competitive landscape , regardless of industry type, requires best in class content not only visually, but also through concise messaging, engaging campaigns, and detailed copywriting. Establishing a strong brand foundation will allow you to become recognizable, ownable, memorable and drive recognition and profitability. We work effortlessly in developing brands, delivering a clear and concise brand message and communicating that brand through tone of voice, value proposition, messaging pillars and tag lines.

We provide a full suite of services from brand identity/logo design, brand guidelines, and brand positioning, as well as packaging design, copywriting, photography, interior and exterior signage, menus, collateral material, marketing material, designs for print, and online advertisements.

Brand messaging

Upon alignment of the brand foundation and core positioning statement, we develop a brand messaging framework. The framework includes consumer benefits, tone of voice, tagline, and major themes, benefits, or selling points that make your brand unique.

Logo design

A great logo is distinctive, memorable, practical, and simple, serving to identify and represent your business in one graphic. It communicates with your target audience. Our logo development process starts by deciding between a logo (icon) or logotype (typographic logo). We assess each logo option against set criteria & benchmark it against competitors to avoid conflicts. Different mediums & formats may require various logo configurations. To ensure consistency, we create a system of logo 'lockups' with standard configurations like horizontal, stacked, positive, & reverse. In the final stage, we present several logo types for client approval and develop a Brand Guideline Document outlining the final logo, uses, color palette, and font configurations.

LOGO TYPE & CONCEPT DEVELOPMENT

Our process when developing client logos begins by determining whether a logo (icon) and/or logotype (typographic logo) will best fit. As we develop marks, we measure the viability of each logo candidate against the established parameters as well as compare the mark against those of competitors to identify potential conflicts.
LOGO CONFIGURATION & APPLICATIONS

Different mediums (print, web and video) and formats (size of the application) often require a variety of logo configurations. In order to maintain consistency of application, we develop a system of logo 'lockups' that become the standard for the new logo. Common configurations include horizontal, stacked, positive and reverse.
FINALIZATION & BRAND GUIDELINES

As we move to the final development stage, we present a variety of logo types for client review and approval at which time we develop a Brand Guideline Document which outlines the final logo type, uses, color palette, primary and secondary font type configurations and asset mockups.

Website design

Websites and mobile applications are an integral part of any brand. We deliver a user experience that is functional, beautiful, powerful and battle tested utilizing the latest market available technologies.

Each concept's target website visitor is at the forefront of our minds when crafting the user experience strategy. The design will be intuitive to visitors allowing people to navigate to relevant information with ease and efficiency.

Focusing the UX around the consumer experience, we develop websites that are a pleasurable browsing experience and increase conversion opportunities.

Each website we design and build performs flawlessly on smartphones and tablets. All our websites include certain technical SEO optimizations to assist in optimized search engine capabilities. This includes an optimized site structure, image optimization, and meta-tags.

Bar Zepoli website on a computer screen, featuring food and a man with an accordion.

Hojasanta restaurant website on a desktop monitor showing exterior photo and hours.

Agency website on a computer screen. Couple embracing in Paris with the Eiffel Tower in background.

Computer screen displaying the Black Bear Trades Franchising website with a photo of a modern house at sunset.

Website featuring Lisa Popovic playing guitar on stage.

Website for Speedo Towing on a computer screen.

Computer screen displaying the website for the restaurant Hojasanta, showing the exterior.

Walnut Beach Wing Tsun website on an iMac, featuring martial arts training on the beach at sunset.

A computer screen displays food, likely pizza bites, with pepperoni and cheese.

Website homepage of Brandi Pizzeria featuring a Margherita pizza.

Website homepage with a close-up of a burger, featuring caramelized onions and cheese.

Website for Black Rock Builders featuring a modern home at dusk.

Package design

Given our deep relationships with our clients, our breadth of expertise enable us to work arm-in-arm with our clients as they embark on extending their product offering to retail. We provide a comprehensive suite of graphic design services for all consumer-packaged products for sale at wholesale, retail and direct to consumer. We assist our clients in navigating not only the research, design and development challenges of product design, but also the financial forecasting required to ensure a successful product launch in the marketplace.

Four cups of colorful Italian ice and ice cream with spoons, sitting on a blue and white striped table.

Row of juice dispensers with yellow labels: Papaya, Cool Change, and Mango.

Fresh baby spinach in a plastic container with a label that says

Four colorful juice bottles: Purity (yellow), Energy (green), Vitality (red), and Detox (orange).

CDs with logos for Miller Lite and Coors Light, along with their respective color swatches.

Five colorful insulated beer can holders shaped like kegs.

Two mannequins wearing black restaurant uniforms: collared shirt, apron, pants.

Cocktail class interior with bar, workstations, mural, and ice buckets.

Hand holding a beer glass at a baseball stadium. Glass has

Bottle of Nomado Camel Milk, vanilla flavor, with camel silhouette on the label.

Concord grape and apple-walnut bar package with purple and brown colors. Contains oats and walnuts, from AntiOxidant Farms.

Three Uncle Louie G's Italian ice containers: cherry, watermelon, and lemon flavors.

Photography & video

With the advent of social media playing an integral part of a brands guest experience, we provide food photography services for our clients as a value added to ensure the brands we develop and the phyical spaces we design marry with the aesthetic of the food and beverages served.

In concert with our outsourced partners, we can assist in developing and executing on-site or in-studio photography shoots as well as full video production capabilities.

We do whatever it takes to get that perfect shot; whether that means working tirelessly to find the proper lens or perfect light during a shoot or working into the wee hours of the morning in post-production editing - you will find our passion, dedication and drive in each of our clients' images.